Why Your Contractor Website Isn't Getting Calls (And How to Fix It)

You paid for a website. It looks decent. You even put your phone number on it. But weeks turn into months, and the calls are not coming in.

If this sounds familiar, you're not alone. We look at contractor websites every week, and the same problems show up over and over — not because contractors are doing anything wrong, but because whoever built the site optimized it to look good in a browser on a desktop computer. Not to generate calls from a homeowner on their phone at 9pm with a leaky pipe.

Your Site Probably Loads Too Slowly

This is the one that surprises people most. They'll tell us the site "looks fine" — and they're right, it does look fine when they load it on their home Wi-Fi on a MacBook. On an LTE connection on a phone, it's a different story.

The fix is usually the same: compress those portfolio photos (a 4MB JPEG looks identical to a 200KB WebP on screen), cut the unnecessary plugins, and invest in decent hosting. It's not glamorous work, but it's where the real gains are.

You're Invisible in Local Search

A website and a findable website are two different things. If you're not showing up when someone searches "roofer in Sherman TX" or "fence company near Denison," most people will never even see the site you paid for.

The Google Map Pack — those three business listings that appear above the organic results — drives a disproportionate share of local clicks. Getting there requires an optimized, active Google Business Profile and consistent information across the web. Most contractor sites are missing one or both.

Your Phone Number Is Hard to Find on Mobile

This one sounds obvious. We still see it every week.

On mobile, your phone number needs to be visible without scrolling. Ideally it's a tap-to-call link in a sticky header. Ideally it's also a floating button at the bottom of the screen. You want zero friction between "I want to call this company" and the phone actually ringing.

If someone has to hunt for your number, a percentage of them won't bother. They'll just tap back and call the next result.

Nobody Trusts You Yet

A homeowner letting a contractor into their house for a significant job is a trust decision, not just a price decision. Your website needs to do some of that trust-building work before you ever pick up the phone.

That means real photos of your work — not stock images of generic job sites. It means Google reviews displayed prominently, not buried on a separate testimonials page. It means a real address, a real phone number, and some evidence that you've done this before and people were happy about it.

We've seen roofing companies with beautiful portfolio pages generating zero calls because there wasn't a single review or testimonial anywhere on the site. The work looked great. But there was no social proof that the company was great.

What Actually Works

A contractor website that consistently generates calls has a short list of requirements:

• Loads in under two seconds on mobile
• Phone number visible at the top of every page with tap-to-call
• A separate page for each major service (not one catch-all "Services" page)
• Real job photos with location details when possible
• Google reviews displayed near the contact form or call-to-action
• Shows up in Google search for your city and service type

If your current site is missing several of those, it's costing you leads right now.

If you're in the Denison, Sherman, or Texoma area and your phone has been quieter than it should be, reach out for a free site audit. We'll pull up your actual site, run it through our checklist, and tell you specifically what to fix — not a generic report.