7 Design Mistakes Killing Your Conversions
Your website might look great, but is it actually converting visitors into customers? Here are the common mistakes we see—and how to fix them.
The Pretty Website Problem
A beautiful website means nothing if it doesn't convert visitors into leads and customers. We've seen countless businesses with stunning designs that fail to generate results. Here are the most common mistakes we encounter:
1. No Clear Call-to-Action
Every page on your website should have a clear next step for visitors. What do you want them to do? Call you? Fill out a form? Make a purchase? If it's not obvious, they'll leave.
Fix: Add prominent, action-oriented buttons above the fold on every page.
2. Slow Page Load Times
Users expect pages to load in under 3 seconds. If your site is slow, visitors will bounce before they even see your content.
Fix: Optimize images, minimize code, use caching, and consider a faster hosting provider.
3. Not Mobile-Friendly
Over 60% of web traffic now comes from mobile devices. If your site doesn't work well on phones, you're losing the majority of potential customers.
Fix: Use responsive design that adapts to any screen size.
4. Confusing Navigation
If visitors can't find what they're looking for quickly, they'll find it on a competitor's site instead.
Fix: Keep navigation simple. Use clear labels. Ensure important pages are accessible within 2-3 clicks.
5. Missing Trust Signals
Why should visitors trust you? Without testimonials, reviews, certifications, or other credibility indicators, you're asking for a lot of faith.
Fix: Add testimonials, case studies, certifications, security badges, and other trust elements throughout your site.
6. Too Much Text, Not Enough Scannability
People don't read websites—they scan them. Long blocks of unbroken text are intimidating and get skipped.
Fix: Use headlines, bullet points, short paragraphs, and images to break up content.
7. No Lead Capture Strategy
Even if visitors aren't ready to buy today, you need a way to stay in touch. Without lead capture, you're losing potential future customers.
Fix: Offer something valuable (a guide, checklist, discount) in exchange for an email address.
The Bottom Line
Your website is your most important marketing asset. Make sure it's working as hard as it can for your business.
Want us to audit your website for conversion issues? Get in touch—we're happy to help.